Project Summary
If you ask* to someone who frequently consume baked products:
- What type of product are you looking for?
Be prepared to listen:
- The freshest one
On the other hand, those who bake this products, have an exclusive production process, end up losing sales and quality if it's product is no longer fresh
* I've made this, and other questions to producers and did a lot more to discover a good opportunity to endeavor
Problem Definition
How to reduce the lack of time between the final production and delivery to the client, reducing losses caused by unsold ready-to-eat products because they were not fresh
Objective
Find a business opportunity and focus the efforts to a market niche with a different operation and needs, by the end, deliver an innovative tool and undertake
My role
Product Designer (end-to-end process) and developer of the SaiuAgora MVP, from research to construct the solution in the NoCode tool Bubble.io
Deliverables
Business Canvas, CSD Matrix, User Research, Persona, User Flow, Wireframe, User Interface, WebApp
Tools
Adobe XD, Sheets, Miro, Bubble.io
Solution
“SaiuAgora App” (Out Now, the translation for the name) an Online Point of Sale for local producers and bakeries, where they can “publish” their weekly production, making visible to their clients the day and hour that the product will be fresh
Product scenario
Made for local producers and bakeries
The decision to focus on a specific range of clients was based on the operation costs
The decision to focus on a specific range of clients was based on the operation costs
There is the pandemic
During the worst moment of the pandemic, stores had operation restriction
During the worst moment of the pandemic, stores had operation restriction
The bakery business has to innovate
The current political, economic, social and public health scenario has demanded from the bakery and confectionery sector a new adaptation and repositioning in the market, with a more agile, integrated and leaner structure.
The current political, economic, social and public health scenario has demanded from the bakery and confectionery sector a new adaptation and repositioning in the market, with a more agile, integrated and leaner structure.
Bench: The apps in the market are made for restaurants
The food apps had an exponencial growth in a short period of time, but the tools disposable don’t support this type of production
The food apps had an exponencial growth in a short period of time, but the tools disposable don’t support this type of production
Immersing in the bakery process
To understand their needs, I've made an immersion in some bakeries, shadowing collaborators from sales to production operation, to see how they work, what kind of tools they use, the time of preparation and a lot of details about their daily duties
It was a great time with a lot of information and brought valuable insights to the product construction
Core insights from researches made with producers
As a way-out to reduce their loss, all the local producers interviewed work with scheduling of your menu
All 200 respondents uses WhatsApp as order receiver but they don’t manage the orders at there
86% of the respondents consider the fees charged by marketplaces too high and the amount paid is not worth the investment
Pandemic made them invest in digital tools, and all respondents are selling online in some way
SaiuAgora core user persona
Alan
- Baker and Entrepreneur
- 41, Juiz de Fora, Brazil
- Baker and Entrepreneur
- 41, Juiz de Fora, Brazil
Bio
Alan is an young entrepreneur that loves to bake. He is worried about the quality of what his deliver.
He believes that the pandemic will pass and his business will grow.
He believes that the pandemic will pass and his business will grow.
Goals
Reduce his losses, because of his sales are going down
Wants and Needs
He wants a tool that can schedule and manage his orders of his weekly menu
The idea
Offer to producers and bakeries a dynamic menu where they can plan their weekly production in a calenda
When scheduled, products will be published in the online store and turn disposable to sale, when they are fresh
Bubble.io project overview
Publishing a fresh product
Buying a fresh product
Outcome and learnings
- 10 stores created at the first month
- 4 weeks to build the MVP solution on Bubble.io
- More than 200 orders placed
- Unfortunately, this MVP had to be shutted down
This was the most difficult and challenging project that I’ve worked on.
The idea SaiuAgora became a year before, and for 9 months, during the pandemic with 3 more developers and without process we've tried to validate other business model.
However, after this hard times, I could work, alone, on this new model for the product and pivot the model.
In every interview that I’ve done with users, the evidences shows that this way were correct.
I was the only-one-to-make-all-the-things trying to validate the product and I had to learn from SEO to database structure and modeling.
I realize that was needed more people to make this happen and do this by myself was expensive and not productive. After this work I value even more the teamwork and operations.
