Leonardo da Costa Almeida
Product Designer Specialist
Product Designer Specialist
Juiz de Fora, Minas Gerais, Brazil
SKILLS
Product Design / User Interface Design / Service Design / Wireframing and Prototyping / User Research / Data Analysis and Interpretation / Design Thinking / Branding / Digital Project Management / Design System Development / Information Architecture / Creative Leadership, Communication and Presentation
Product Design / User Interface Design / Service Design / Wireframing and Prototyping / User Research / Data Analysis and Interpretation / Design Thinking / Branding / Digital Project Management / Design System Development / Information Architecture / Creative Leadership, Communication and Presentation
Tools: Adobe Creative Cloud, Figma, Miro
EDUCATION
Post Graduate in Emotional Design, Belas Artes SP (In Progress)
Post Graduate in Emotional Design, Belas Artes SP (In Progress)
MBA in Innovation, Tech & Entrepreneurship Management, Faculdade Descola
MBA in Project Management, Universidade Federal de Juiz de Fora
B.A. in Communication/Journalism, Universidade Presidente Antônio Carlos
WORK EXPERIENCE
SHV Energy - Supergasbras, Rio de Janeiro, RJ
Product Designer Specialist
01/2023 – Present
SHV Energy - Supergasbras, Rio de Janeiro, RJ
Product Designer Specialist
01/2023 – Present
Leadership in Continuous Discovery and UX across multiple platforms
Knowledge transfer from Chama to Supergasbras products
Over 20% increase in chatbot sales conversions, with 95% channel relevance
SHV Energy - Chama The App, São Paulo, SP
Senior Product Designer
08/2021 – 12/2022
Management of multiple product and platform experiences
Advanced research and UX/UI across the customer journey, while setting visual standards to streamline development
Senior Product Designer
08/2021 – 12/2022
Management of multiple product and platform experiences
Advanced research and UX/UI across the customer journey, while setting visual standards to streamline development
Consórcio Embracon, São Paulo, SP
Senior Product Designer, Innovation Department
03/2021 – 08/2021
Development of new digital service flows for sales during the pandemic
New simulation flow and application of the new style guide
Planning and moderation of innovation and Design Thinking workshops
Senior Product Designer, Innovation Department
03/2021 – 08/2021
Development of new digital service flows for sales during the pandemic
New simulation flow and application of the new style guide
Planning and moderation of innovation and Design Thinking workshops
Saiu Agora App, Juiz de Fora, MG
Senior Product Designer
11/2019 – 12/2020
Entrepreneurship experience, Product Designer, and Developer
Management and pivot of business model
Senior Product Designer
11/2019 – 12/2020
Entrepreneurship experience, Product Designer, and Developer
Management and pivot of business model
Juiz de Fora City Administration, Juiz de Fora, MG
Customer Experience Manager
01/2017 – 10/2019
Operation Management, upgrade of service processes, and the creation of a service portal, detailing over 150 processes
Design to a kiosk prototype for the tax amnesty program, optimizing payment procedures
Customer Experience Manager
01/2017 – 10/2019
Operation Management, upgrade of service processes, and the creation of a service portal, detailing over 150 processes
Design to a kiosk prototype for the tax amnesty program, optimizing payment procedures
Juiz de Fora City Administration, Juiz de Fora, MG
Product Designer, Marketing Department
01/2015 – 12/2016
Information architecture and User Interface improvements for the city administration's website
Juiz de Fora Tourism Guide product release
Product Designer, Marketing Department
01/2015 – 12/2016
Information architecture and User Interface improvements for the city administration's website
Juiz de Fora Tourism Guide product release
Juiz de Fora City Administration, Juiz de Fora, MG
Creative Director, Marketing Department
01/2013 – 12/2014
Brand design
Guidelines definitions
Team leadership
Creative Director, Marketing Department
01/2013 – 12/2014
Brand design
Guidelines definitions
Team leadership
Mídia Digital, Curitiba, PR
Senior Digital Art Director
12/2008 – 05/2010
Led digital advertising campaigns, landing pages, and banners
Co-created user interface of Ayrton Senna Institute donation campaign of 50 years of Ayrton Senna
User interface of HSBC Bank Latin America - Brand Management
Senior Digital Art Director
12/2008 – 05/2010
Led digital advertising campaigns, landing pages, and banners
Co-created user interface of Ayrton Senna Institute donation campaign of 50 years of Ayrton Senna
User interface of HSBC Bank Latin America - Brand Management
LANGUAGES
English – Professional working proficiency
Spanish – Professional working proficiency
English – Professional working proficiency
Spanish – Professional working proficiency
TRAINING
Creatividad Integral, Complot Escuela de Creativos, Barcelona
Design System Specialist, meiuca.co
Remote Leadership, Officeless
UX Metrics 2.0 Product Analytics, Punkmetrics
Design Leadership, Victor Zanini
Bootcamp UX Design, HOW Bootcamps
Formal Design Methods, Interaction Design Foundation
UX Management: Strategy and Tactics, Interaction Design Foundation
Design Thinking in Times of Social Isolation, think&do
Product Management, Crehana
Creatividad Integral, Complot Escuela de Creativos, Barcelona
Design System Specialist, meiuca.co
Remote Leadership, Officeless
UX Metrics 2.0 Product Analytics, Punkmetrics
Design Leadership, Victor Zanini
Bootcamp UX Design, HOW Bootcamps
Formal Design Methods, Interaction Design Foundation
UX Management: Strategy and Tactics, Interaction Design Foundation
Design Thinking in Times of Social Isolation, think&do
Product Management, Crehana
